Digital creativity unleashed

Visual Metaphor of an Armored Chicken

Armored Chicken

How do you communicate the key benefit an animal health vaccine offers a farmer to protect his poultry flock? In the world of advertising, a visual metaphor is one of the most effective, and yet sometimes least obvious approaches.

Enter Indigo Studios Concept Development, CGI Rendering, Compositing and Retouching solutions for advertising creative directors. Our client challenged us to conceive and create a visually disruptive image capable of not only communicating the product story, but do it in a way that would stop readers in their tracks, compelled to learn more.

The ad campaign response exceeded client expectations, and nearly three years later, the image is continually among the top 5 most viewed in our portfolio.

Indigo and agencies—we create better together!

Consumer Products