Digital creativity unleashed

Freightliner

Freightliner

Freightliner asked us to create an image of their oldest and newest model trucks in celebration of their 75th anniversary. For the best result, we combined our photography, CGI, and retouching skills.

Our CGI team began by building CAD files of the original Freightliner truck to match the existing CAD of the newest model. At the same time, our photographer shot this HD backdrop on scene in Portland, making sure to capture the best and most genuine texture and light. Once the 3D model was built, posed, lit and rendered, our retouching team created a seamless 3D+photo composite.

Industry
Automotive
Category
CGI
Photo + Imaging