Digital creativity unleashed

Anti-Smoking Campaign

Anti-Smoking Campaign

We were approached by our client to create imagery for an anti-smoking campaign. Rather than using the standard photo-testimonial/lifestyle approach, the goal here was to create visually disruptive images that not only grabbed attention, but elicited a visceral response. We created 3D renders of cigarettes with the goal of making them look as gross on the outside as they do on the inside. We developed 3 different executions, each focusing on a unique negative characteristic of cigarettes: They are addictive (fish hooks); They are filled with chemicals (broken test tubes); They cause you physical harm (rotten teeth).

Industry
Consumer Products
Category
CGI