Digital creativity unleashed

American National Insurance

American National Insurance

Our client wanted to portray a family faced with various natural disasters, with the father unaffected, having the knowledge that he was fully covered by American National Insurance.

We began by creating concept sketches of each scene. Once approved, we cast the talent, and photographed them in our 3600sq/ft lifestyle studio in Atlanta. Due to the catastrophic nature of each scene, we opted to create each environment in 3D. This gave us complete control over the location, season, and architecture. The house, boat, stadium, and car are all computer-generated by our artists.

The final result is an entertaining yet reassuring series of images for their campaign, and speaks to the wide range of creative services our team has to offer.

Industry
Consumer Products
Category
CGI
Photo + Imaging