With a successful catering business under his belt, the chef and owner of Cuestas Fiestas decided to branch out and open his first food truck. After a lot of exploration on style and trend, we landed on a playful and lighthearted approach. The type choice and illustration keep it youthful and energetic, and the color scheme is inspired by the owner’s Cuban heritage. Our team also did the layout of the truck graphics, playing with color blocking and angles, to ensure a bright, eye-catching statement on the street.
Check out their great food and photos here.